A native of Jackson, Michigan and son of a potato chip salesman, Bill Keep entered James Madison College at Michigan State University (MSU) as a married veteran after serving four years of active duty in the United States Coast Guard. Over the next five years, he completed a dual major in social science and economics, a five-month internship with the Environmental Protection Agency in Washington, D.C., a six-month internship with the State of Michigan Office of Intergovernmental Relations, a one-year full time congressional staff position, and became a father.
Upon graduation, Bill worked as assistant to the vice president of operations of a multi-branch electrical distribution company and in the marketing department of an international trade association. In 1986, then a father of two and with the support of his wife Susan, he entered the Eli Broad College of Business at MSU to pursue a PhD in Marketing.
A professor of marketing, Bill has also held the position of associate vice president for academic affairs, and currently serves as dean. Under his leadership, the School of Business at The College of New Jersey consistently ranks as a top 100 undergraduate business school, according to Businessweek.
His research and writings—published in the Journal of Marketing, the Journal of Public Policy and Marketing, the Journal of Business Ethics, and The Chronicle of Higher Education, among others—focus on long-term marketing relationships, marketing strategies, business ethics, public policy, and higher education. As a consultant, he worked with a variety of firms and served as an expert witness in the prosecution of pyramid schemes, including U.S. Securities and Exchange Commission (SEC) v. International Heritage Inc., at the time the largest pyramid scheme ever prosecuted by the SEC.
The Keeps have two sons; Andrew, a PhD in computer science, is a Software Engineer at Cisco Systems, Inc.; and Benjamin, a graduate of Cornell Law School, is a PhD student in the School of Education at Stanford. Susan works as a medical editorial associate. Bill and Susan Keep reside in Yardley, Pennsylvania.